The rapid explosion of sport media outlets on multiple platforms, including television, radio, mobile devices, and websites has created a demand for specifically-trained production personnel and sports media executives.
The first of its kind in North America, the Bachelor of Arts in Sport Media is a program for students with a passion for sports. This brand new program brings the tested strengths of RTA’s Media Production program together with the state-of-the-art Mattamy Athletic Centre. Designed to provide a flexibility of learning, students will be exposed to the creative, production, marketing and business sides of the industry, while becoming a specialist in their area of choosing. With a full range of information, skills and practical knowledge, Sport Media graduates gain a competitive advantage from their multiple facets of learning.
Are you interested in joining RTA? Visit our Recruitment Site at www.joinrta.ca to get the full details on our programs for Fall 2014.
Integrated with the cutting-edge facilities at the Mattamy Athletic Centre, and the Rogers Communication Centre for broadcasting, students will have the opportunity to work with the latest technology in field production.
Through this program, students will hone their production skills, including a focus on live production, in addition to courses in media theory and history, business basics, sport marketing, sport broadcasting and journalism, as well as media entrepreneurship, with the ability to specialize in the area of their choosing. A variety of professionally related electives and open courses from the University’s wide-ranging curriculum will help to broaden interests and promote growth as an intellectual.
Fourth year will include a practicum project designed to showcase emerging talent, a capstone lecture series, and an internship for real-world experience. A variety of minors are available, with particular consideration for a minor in Business Essentials from Ryerson’s Ted Rogers School of Management.
Graduates from the Sport Media program will find themselves well situated for a variety of exciting careers, including work for a broadcaster, sport specialty channel, or production company. They can pursue roles in sports marketing, management, and producing. The choice to engage in advanced studies in sports theory, business or production is also an option.
Further information about applying to the BA in Sport Media will be available soon.