by Jessica Sorrentino, 2nd year RTA Student
The RTA School of Media continues to be at the forefront of media education, this time with Canada’s first 4-year BA in Sport Media.
“We already know how great of a school RTA is in media production,” says Professor Steven Ehrlick, Manager of the Sport Media program. “Marry that to someone whose passion is sport and you have a program that’s ideally situated to provide the best of both worlds: media production and sports.”
The RTA Sport Media curriculum focuses on production, marketing, management, theory, and sport journalism. In first year, RTA Sport Media shares a common curriculum with the RTA Media Production program, with courses on Digital Media, Audio Production, and Television Studio. These hands-on courses are backed with theory lectures shared with RTA production students, while Sport Media students will have separate labs that allow for learning and producing through the lens of sport media. Second year focuses on socio-economic elements with courses such as Sport Marketing and Promotion, and Sport Media and Society. Third year entails Advanced Live Production, honing skills developed earlier such as multi-camera work. There are required business courses such as Legal Business Aspects of Sport Media as well as optional courses such as Reporting Sports. Fourth year includes a practical theory course, as well as a practicum, internships and a capstone lecture series featuring guest lectures from executives and professionals in the industry. As a culminating course, students will learn from the best, and learn how to become successful professionals.
RTA Sport Media students will have the opportunity to complete a minor in Business if they choose. Some business courses include The New Business and Growing Business.
Instructors will include industry professionals and executives with strong background in sport media. The Sport Media program builds its connection with industry experts through its Program Advisory Committee, a council of industry leaders including executive director of hockey night in Canada Joel Darling, CBC announcer Jim Hughson, and President, Rogers Broadcasting, Scott Moore.
The new program brings with it brand new facilities at Ryerson’s Mattamy Athletic Centre, with the RTA Media Centre studio giving students a unique opportunity to practice and develop advanced live production and broadcasting skills during Ryerson sports games.
RTA’s BA in Sport Media will provide students with an invaluable education, combining an academic university experience with hands-on media production using professional facilities with cutting edge technology.