Story Hackathon

On March 7th and 8th, students from across the university gathered in the Transmedia Zone and RTA studios to collaborate and prototype towards a focused goal. The Story Hackathon combined the act of hacking- taking apart and putting back together in new and innovative ways-with the world of books. Director of the Transmedia Zone Richard Lachman explains: “Digital culture is having a huge effect on the world of books; from what and how we read, to how the business of publishing and sales works.  We think the time is ripe for a new set of ideas; and since we all have relationships with books, those ideas can come from anyone.

Representatives from Penguin, the Walrus, Kobo, Toronto Public Libraries, and other organizations pitched challenges to the participants in a crowded studio on Friday evening. Student teams hacked through the night, with help from industry and faculty mentors, to create a prototype to pitch to the judges during closing ceremonies the next day.

The Story Hackathon continues to build on previous Transmedia Zone events that strive to inspire innovation, creativity and teamwork in the Ryerson community. The Transmedia Zone has also become a hub for new media and media production students to interact, share, and work together to create richer and better projects to shape the future of media.

Offer of admission picture

RTA A Top Selection for Applicants

The RTA School of Media continues to be a top selection for students interested in the media field. This year was especially competitive, as the number of applicants surpassed 2000 students across all three RTA programs. RTA`s new Sport Media program received 600 applications alone, for 60 available spots.

After a brief hiatus, RTA has reintroduced interviews as part of the admission process for the Media Production program. Following the review process for application packages, faculty met with prospective students in a one-on-one interview. The interviews provided students the opportunity to express why the School of Media is the right fit for their future studies and allowed faculty to gain a better sense of how the students’ passions would contribute to the RTA community. After 400 interviews, we feel that we have found a great group of thinkers, creators and leaders to shape the future of media.

Offers have officially been sent to all candidates, and we look forward to welcoming the class of 2018 this fall.

-          Marie Crosta, Program Manager for the RTA School of Media

Transmedia Zone: A hub of Innovation

The Transmedia Zone supports new ideas and practical prototyping on the future of content.  With a focus on emerging platforms and true innovation, the Zone incubates projects from students or industry members through mentorship, equipment, and co-working facilities. We prioritize collaborative cross-disciplinary work, with teams sharing expertise and experience as they take their projects from concept to prototype and beyond.

We’re happy to introduce you to the current Transmedia Zone Residents; nine innovative and motivated teams who have spent the last four months developing prototypes and start-ups in our space!

After a successful round of incubation, our spring call for applications is now open! Do you have an idea and a team that need support? Apply as a “Protype” to accelerate your success! If you’re a talented individual with a strong skill set, apply as an “Intern” to get paired up with a group. Visit to learn more. Our rolling deadline closes on April 24th (we will evaluate proposals as they come in).

- Ashley Lewis, Transmedia Zone Coordinator

Sportsnet gifts $750,000 to RTA Sport Media Program

On March 19th, Sportsnet announced a $750,000 gift to the RTA Sport Media program, which will enable the school to realize its goal of building a state-of-the art media production centre in the Mattamy Athletic Centre (formerly Maple Leaf Gardens). The Sportsnet RTA Production Centre will house industry-standard technologies, including a video switcher, a digital audio console, a 3D graphics system, a replay system and multiple video cameras to link to nearly twenty points throughout the building. The open-concept, hybrid classroom / control room / soundstage will be open to students for classes this fall.

Scott Moore, president of Sportsnet and NHL Properties for Rogers Media, and also an RTA alumnus and former instructor for the Sports Broadcasting course, was instrumental in making the deal. RTA Chair Charles Falzon emphasizes that this gift will enable the school to provide a strong interactive component to the program, as well as a focus on television and radio. Charles notes: “The kinds of students we’re looking at getting are not really just interested in one aspect, but the sports industry as a whole and how you communicate to the world at large.”

RTA looks forward to welcoming the inaugural class of the sport media program and to an official program launch, this fall.

RTA Research Lunch with David Bouchard

Research Lunch with David BouchardFor almost four years, RTA Professor David Bouchard has developed computer programs that engage data for creative purposes. On March 31st, join him as he presents this exciting body of work. All members of the Ryerson community are welcome.


Data, Art, Technology & Aesthetics: an RTA Research Lunch with David Bouchard
Monday, March 31st, 2014
12:00 PM – 1:00 PM
Rogers Communication Centre, Room 355
Lunch Provided

RTA Leadership Panel: Radio in a Digital Age

Poster for RTA Leadership Panel: Radio in a Digital AgeWant to work in radio after you graduate?
On Feb 26th, come learn about the future of radio from alumni shaping the field! Moderated by Lori Beckstead, the panel will discuss new audiences for programming, new platforms in the industry and new opportunities for the 21st century.

The panel will feature:
Raina Douris, Host & Music Director at Indie 88, RTA ’09
Dan Misener, Tech Columnist & Producer at CBC Radio, RTA ’05
Steve Dangle Glynn, Sports Podcaster, RTA ’10

RTA Leadership Panel: Radio in a Digital Age
February 26th at 7 PM
Transmedia Zone, RCC 230

RTA Research Lunch

Breaking Gender Molds with Laurie Petrou

Join Dr. Laurie Petrou on January 20th as she discusses her recent work: Breaking Gender Molds. Her talk will focus on creative projects that seek to open up gender constrictions for language, toys and kids at play. Lunch will be provided.

DATE: January 20th

TIME: 12:00 p.m. - 1:00 p.m

PLACE: Rogers Communication Centre, Room 202

CONTACT: Jessica at with any questions.

Dr. Laurie Petrou: Breaking Gender Molds

On December 5th, RTA Professor Dr. Laurie Petrou did a TEDx talk on the topic of breaking the gender molds for boys and girls. Petrou proposed that we strike the words “This is for girls/That is for boys” from our everyday language, and give kids the tools to express themselves in balanced ways regardless of what toy companies or society tells them is what they should do. She further urged companies to resist the urge to fall into the gender trap, and to create toys for kids, not toys for boys or toys for girls. “If our boys’ toys can’t even show their hearts, how can we expect them to?”

This talk follows up on Petrou’s previous work on the topic, including her video, Boys will be Boys, and her website,

Take a look and spread the word!



RTA’s Upcoming Sport Media Program: A Closer Look

by Jessica Sorrentino, 2nd year RTA Student

The RTA School of Media continues to be at the forefront of media education, this time with Canada’s first 4-year BA in Sport Media.

“We already know how great of a school RTA is in media production,” says Professor Steven Ehrlick, Manager of the Sport Media program. “Marry that to someone whose passion is sport and you have a program that’s ideally situated to provide the best of both worlds: media production and sports.”

RTA Sport Media logoThe RTA Sport Media curriculum focuses on production, marketing, management, theory, and sport journalism. In first year, RTA Sport Media shares a common curriculum with the RTA Media Production program, with courses on Digital Media, Audio Production, and Television Studio. These hands-on courses are backed with theory lectures shared with RTA production students, while Sport Media students will have separate labs that allow for learning and producing through the lens of sport media. Second year focuses on socio-economic elements with courses such as Sport Marketing and Promotion, and Sport Media and Society. Third year entails Advanced Live Production, honing skills developed earlier such as multi-camera work. There are required business courses such as Legal Business Aspects of Sport Media as well as optional courses such as Reporting Sports. Fourth year includes a practical theory course, as well as a practicum, internships and a capstone lecture series featuring guest lectures from executives and professionals in the industry. As a culminating course, students will learn from the best, and learn how to become successful professionals.

RTA Sport Media students will have the opportunity to complete a minor in Business if they choose. Some business courses include The New Business and Growing Business.

Instructors will include industry professionals and executives with strong background in sport media.  The Sport Media program builds its connection with industry experts through its Program Advisory Committee, a council of industry leaders including executive director of hockey night in Canada Joel Darling, CBC announcer Jim Hughson, and President, Rogers Broadcasting, Scott Moore.

The new program brings with it brand new facilities at Ryerson’s Mattamy Athletic Centre, with the RTA Media Centre studio giving students a unique opportunity to practice and develop advanced live production and broadcasting skills during Ryerson sports games.

RTA’s BA in Sport Media will provide students with an invaluable education, combining an academic university experience with hands-on media production using professional facilities with cutting edge technology.


CRTC Chairman

RTA hosts CRTC National Conversation

“What better place to launch a conversation with Canadians about the future of TV than right here at Ryerson’s RTA School of Media,” asked CRTC Chairman Jean-Pierre Blais in a speech to students, industry professionals, media and faculty at the Let’s Talk TV – A Conversation with Canadians event. Within a rapidly changing industry landscape, the CRTC began a national discussion to receive feedback from viewers, and work towards a dynamic and adaptable regulatory framework. RTA hosted the inauguration of the CRTC conversation on October 24th, and RTA Productions provided online streaming services.

The Canadian television industry has entered a new generation of viewer-centric broadcasting. As Chairman Blais stated, “we are in an age of mass media marked by individual experiences.” Viewers purchase programming on demand, and proposals to un-bundle channels are a reality. In keeping with the direction of the industry, Blais ended his address by encouraging “flash conferences”, and opening up the floor for questions and input.

Future content creators and industry leaders alike stepped up to the mic to voice their opinions. They raised concerns about the un-bundling of channels for small companies, the creation of quality Canadian Content, and offered suggestions to include Canadian quotas within streaming sites such as Netflix, and to invite communities to play a greater role in governing structures. Blais encouraged the questions but did not provide any definitive answers. RTA looks forward to continuing the discussion through crowd-sourced flash conferences and video submissions.